Better names start with better research.

Researched guides to finding, checking and buying domain names, and the infrastructure behind them.

How to Come Up With a Domain Name When Everything Is Taken

Every short .com word is registered. That is a fact, not a setback. The names that work now are built with a handful of repeatable techniques, and most of them start from a word you have not thought of yet.

Sep 21, 2026Read

Branding 16 min read

What Makes a Good Brand Name? The Psychology Behind Memorable Business Names

What actually makes a brand name memorable? We dig into the peer-reviewed psychology behind naming, separate fact from myth, and give you a practical framework for evaluating your own name.

Aug 17, 2026Read